Use Mental Accounting To Your Advantage: Amar Pandit
Publication: The Economic Times Mumbai; Date: Nov 26, 2010; Section: Personal Finance; Page: 12 RECENTLY we witnessed a Kaun Banega Crorepati (KBC) episode where the participant who had won 1 crore went for the 5-crore question. He had a lifeline and had already become a crorepati, yet decided to go for the kill. Sadly, he […]