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Why Financial Coach

Financial LITERACY is financial SELF DEFENCE.

In the following article – adapted from Bill Bachrach’s book Value Based Financial Planning – we try to make you understand how salespersons (with the fanciest of titles) compare with our trusted Financial Coaches.

Financial Coach
Is by nature – a COLLABORATOR
Has a no-nonsense, structured, and scientific process to create your customized and comprehensive financial plan
Will try to find out “What’s important to you” and your key challenges with managing your personal finances – in the first meeting itself
Has a need-based approach and will understand your current financial situation before prescribing changes
Has only one agenda. The one that is yours. Will always act in your best interest.
Requires that you share all your financial data – wants to understand what you have done with your money till now
Is by nature – a PEDDLER
Has a time-tested technique to get the sale out of you
The modus operandi is generally to build rapport & comfort, by engaging in small talk and other irrelevant things (What’s your favourite IPL team? How long have you lived here?)
Has a product-based approach and will be at your door with any new product that comes up in the market regardless of whether you want it or not
Will always try and sell to you the product / service with the maximum payoff / commission
Is only interested in future investments. What you have done till now is none of his business.

What gets planned gets done. The first and most important step in the creation of your financial strategy is a Values Based Financial Plan. To prepare your financial plan, your financial coach takes a holistic view of you and your current financial situation. The process begins with a detailed data-gathering exercise, which seeks to document your values about money; your aspirations; your goals; your risk profile; your net worth; your current insurance covers; and your cash inflows & outflows. The financial coach will then analyze this data and – over the span of several weeks – create a Financial Plan.

While the fulfilment that comes from achieving a goal like owning a second home, or going on a great vacation, etc. is immense, most of the time it is only temporary. Before long achieving the zing from achieving these goals tapers off to just being another part of life. "What people really want, way down deep, to be free from worry, to be loved, to love unconditionally, to make a positive difference, and to feel fulfilled. Our mission is to help people focus on the underlying values that lead to satisfaction rather than on affording the things that never seem to.

Disciplined Implementation to create Consistent Results

The proof of the pudding is in the eating. Implementation is the pulse of your plan without which it is as good as dead paper. Moving consistently toward the desired target is the other key to success.

Distractions have a way of getting in the way and taking you of course. A financial coach is accountable for keeping you on track and keeping you focused towards achieving your financial goals.

The sooner the implementation follows the financial plan, the better.

Increased Financial Literacy for you

Financial literacy is financial self-defense. In your interactions – both formal and informal – with our financial coaches you will be clearly made to understand the logic behind the different financial decisions being made on your behalf. These sessions will enrich your knowledge and understanding of the financial markets and will ensure that you make sound investment decisions in the future.

Unbiased Advice

We make sure that each advice given by our financial coaches to you exclusively serves your very own agenda. Since we are a professional fee-based service we do not have an agenda which conflicts with yours. Such advice is extremely essential and is one of the pillars of your financial success.

"My Financial Advisor team has been helping me manage my investment strategy for the past four years. I was introduced to MFA through a mutual acquaintance. Just about that time that I was anyway looking for some one who is independent ( i.e. not related to an institution that also has its own investment products)..."
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